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What are some ways to make sure surveys are not done in "poor fashion?"

What are some ways to make sure surveys are not done in “poor fashion?”
and
Example of “Random and Systemic Sampling”
this is the reference we are using but I am okay with another source

Neutens, J. J., & Rubinson, L. (2010). Research techniques for the health sciences (4th ed). San Francisco, CA: Benjamin Cummings.