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Mini Case : You Are the CFO of a Hospital

Your expertise in accounting and finance has landed you the position of chief financial officer (CFO) of ABC Hospital. ABC is currently experiencing a budget shortfall. Because it is losing money, it must reevaluate a commitment it made to add a new OB/GYN wing. This new wing could be a major source of revenue and could have a tremendous positive effect on the financial stability of the hospital.

How can you improve ABC Hospital’s profitability so that it can add the OB/GYN wing and keep its commitment to the community?
10 Steps to a Successful Health Care Marketing Plan”http://www.healthcarecommunication.com/Main/Articles/10_steps_to_a_successful_health_care_marketing_pla_9450.aspx#

How Social Marketing Works in Health Care” http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1463924/

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