Enforcing a Dress Code
There are two components to this week’s homework.
What happens when a worker?s choices do not conform to the image an employer wants to convey to its customers? Consider how a company?s DRESS code portrays its image in the following assignment.
Review the Case Study Project 11.5 titled ?Enforcing a Dress Code? on page 183 and answer each question in one or two paragraphs.
Next, while telemarketing can be a difficult career, companies continue to utilize inbound and outbound telemarketing activities because they are effective and cost efficient. Web-driven service technologies offer ever-expanding modes of communicating with the customer. In this assignment, you will explore these activities. Refer to Chapter 12 as you complete this assignment. Write one paragraph per topic.
Define inbound telemarketing. Give an example.
Define outbound telemarketing. Give an example.
Describe the Web-driven service technology that you believe has the most potential to affect the customer service process. Explain. >
Your final submission should be 2-3 pages.
For citation guidelines, please refer to the table in the APA Style section of the TOOLS & Resources page.