domestic marketing strategy and a global marketing strategy.
Part I: Continue reading chapter 8 and then answer the following questions:
Describe the components of a country market assessment.
What are the marketing opportunities in the BRIC countries?
Identify the various market entry strategies
Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
Part II: We tend to view things only from an American perspective. But, Internationalization is defined as the process of viewing a topic from a foreign country?s perspective. This assignment will give you a chance to do just that; view something from a foreign country?s perspective instead of an American perspective.
Here is your Assignment: Write a one page article critique on any issue you want but it must come from a publication other than a U.S.one. Also, make sure to cite your source.
An example could be this.
The RussianCrimea issue. We know the American perspective is that this is aggression on Russia?s part. But how would other foreign publications see it?
Immigration reform in the U.S. How is this viewed from a foreign perspective?
Affordable Health Care Law. How is this viewed from a foreign perspective?
The American Presidential Race. How is this viewed from a foreign perspective? (These are just examples you can use or pick your own topic)
Here are some examples of foreign publications to choose from?.Or find your own:
Al Jazeera ? Go to Google and type in Al Jazeera
Part III: Watch the video on Chinese Management Culture – (the link is provided below) and then write a ? – one page summary of what you have learned in regards to the differences between the Chinese and the Western (USA) style of management. Also, include in your summary a definition for the word ?Guanxi.? If the link does not work then copy and paste the link or go to you tube and type in Clan-Based Networking – Management in Chinese Cultures